Katadyn is a Swiss based company that manufactures water filtration and purification systems to the following markets: Outdoor, NGO/Relief, Military, Commercial.
Katadyn has been a completely new experience for me. My role has been more in the realms of content management and I work with a team of brand ambassadors/sponsored athletes to collect and curate content.
Katadyn has its roots in the outdoor industry, but the company sees its future as in the NGO/Relief, Military, and Commercial marketplaces. I have jumped in and am learning the ins and outs of audience targeting on LinkedIn to best communicate with our business to business partners.